Today, how many SMEs do not have a website in Spain? (February 8, 2024)

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According to data from the INE (National Institute of Statistics) and Statista, today, approximately 40% of SMEs in Spain do not have a website .

This means that there are around 1.2 million SMEs that are not taking advantage of the advantages of having an online presence in the current market.< /p>

The main reasons why SMEs do not have a website are:< /span>

  • Lack of budget: Investing in a professional website can be an obstacle for some SMEs with limited resources.
  • Lack of technical knowledge: Not all SMEs have the knowledge or time necessary to create and manage a website.</li >
  • Fear of change: Some SMEs fear that having a website is too complex or that it will not generate results.

However, not having a website today can have negative consequences for SMEs, like:

  • Losing business opportunities: Companies that are not present on the Internet miss the opportunity to reach new customers and increase their sales.
  • Lose visibility: Companies that do not have a good online presence are less visible to their potential customers.
  • Lose competitiveness: Companies that do not have a good online presence fall behind their competitors that do.</li >

In short, having a professional and well-optimized website is essential for SMEs that want to compete in today’s market.</p >

Here are some tips for SMEs to create a website:

  • Define the objectives: Before creating a website, it is important to define the objectives that you want to achieve with it.
  • Choosing the right provider: There are many companies that offer website creation services. It is important to choose a provider that has experience in the sector and can offer a solution tailored to the needs of the SME.
  • Create quality content: The website must have quality content that is useful to visitors.
  • Optimize the website for search engines: It is important to optimize the website so that it appears in the first search engine results. li>
  • Promote the website: It is important to promote the website on social networks, in email marketing and in other online channels.< /li>

Investing in a website is an investment in the future of the SME.