Human beings are faithful lovers of stories. And when I say lovers I mean that we love both listening to them and starring in them. Any narrative that contains action, intrigue and surprise among its members keeps us in suspense, feeding our desire to ‘know more’.
There is a component that plays a fundamental role in our desire to discover the ending of a film or, if the mythical Luke Skywalker ends his relative once and for all </span >Darth Vader, and this is popularly known as curiosity.
Curiosity the queen of all strategies
The desire for intrigue has been implicit in our DNA since we left Plato’s cave, in fact, I would say that it was what led us to choose the external light over the cavernous darkness.
And to what end is this sermon on the origin of curiosity and our ancestors? Well, simply with the objective of conveying to you that the so-called ‘art of storytelling’ can help you create a solid and differentiating strategy through which not only to show the philosophy of your company, but also to sell your services and products. in a subtle and exciting way.
We know firsthand that this is not an easy task. That is why in today’s article we are going to share with you several successful campaigns based on storytelling that not only leaves us with the so-called ‘desire to know more’, but also moves and excites us.